The “Four Horsemen” of an SEO apocalypse in 2012

It’s an ever changing world and you have to be fluidic enough to thrive here. We are talking about search engine optimization. In 2011, Google changed algorithms at a rate faster than earth’s rotation – near 400 times in 365 days. No wonder, 2012 won’t be different. Search engines won’t give you peaceful sleep at night this year too.

But what’s the point in deploring Google’s non-cooperation. You should better keep an eye on upcoming SEO trends. At least that will prepare you to adapt to changes. Do you want to know 4 upcoming trends that will rock SEO business in 2012? Stay tuned.

Mobile devices

You have to include mobile searches in your SEO mission in a big way. The year 2011 saw a promising growth in revenue from mobile searches for Google. The search giant hopes this to grow up to 7% of their total revenue in 2012.

For those who are new to mobile searches; it is an altogether different ball game compared to desktop searches. People search mobile content with different mindset. They maintain a narrower field of view. You have to be careful about navigation, content style and design to enter mobile search optimization.

Till now, displays on mobile devices are too tiny to fit many ads and impressions. And that is the challenge. Consult mobile search expert for better strategy.

Personalization and Geo-targeting

This is going to increase without any doubt. There are services available online, which can distinctly inform you whereabouts of each visitor. Where they are coming from; how long they spend on your site; what are they search for and how is their searching pattern? Use them. You can also dig deep into social networks for more information.

All you have to do now is personalize surfing experience. Personalized searching is a great hit with Google. You can also add live chat. Big corporate houses are using live chat successfully. There are many third-party companies offering inexpensive live chat service. Talk to them.

Better analytics

You must have fingers on the market pulse to make a way out in murky water. And that means better analytics knowledge. It helps you to swim better against search engine odds.

Despite many changes, web search business will keep relaying on keywords and search queries even in 2012 because this is the building block of the business. So, you must have clear analytical view on your audience.

Besides, if you are spending money offline to drive people to your site, you must care about what ticks right and what ticks wrong. Without proper analytics your offline dollar might yield online penny.

Content to rule again

This won’t change in 2012. Without compelling content don’t think about cracking SEO puzzle. You have to innovative in designing your content. Articles sprinkled with keywords are not going to take you further on the search result list.

You must know what value you can offer. Articles and blogs are good as long as they are really useful. Video is going to be a mainstay in content portfolio. Along with, you have to be more and more careful about back-linking. Google is going punish you hard way in 2012 for immaterial content and junk back linking.

At last, please remember to stay within legal framework. Short term temptations often bring in long term troubles. Don’t keep them in arm’s length.

About the author: Claudia is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on music stands attracted her attention. These days she is busy in writing an article on related to the tech world, such as wireless usb adapter for her blog.